Wednesday, December 18, 2013

The Day-to-Day of a Chief Financial Officer

Most Chief Financial Officers -- or CFOs -- spend their days doing a variety of tasks, all of which help keep the company running smoothly and in safe financial waters. In addition, these executives ensure the company is meeting applicable regulations related to financial disclosure, accounting, and use of funds from various sources. With the financial health of the company at stake, take a look at some of the daily tasks performed by CFOs.

Maintain Accurate Historical Data

Image via Flickr by SalFalko

Past financial performance is important to ensure a company pays the correct amount of taxes to the local, state, and federal government. An accurate record of the company’s financial health over a period of years also gives managers a snapshot of the effectiveness of strategies and policies.

These are just a couple of reasons CFOs spend time working with their staff to ensure proper accounting techniques provide an accurate picture of past performance. Without this information, a company would essentially guess at how to move forward, not knowing if they should continue on the current path or try to develop new strategies.
At smaller companies and non-profit organizations, CFOs may do much of the work themselves. However, at a bigger firm, they typically work with professional staff and oversee the work they do to maintain historical financial data.

Oversee the Wallet

Besides spending time cataloguing what’s happened in the past, the CFO also must deal with immediate financial matters. Investing the company’s dollars requires the CFO to stay current on the best investment options by knowing the market and different financial instruments.

Staying on top of payroll, contractual obligations, and purchasing are also routine functions of a CFO. Watching the timing of purchases allows the CFO to ensure appropriate cash flow. Keeping tabs on cash flow prevents the company from getting into a situation where it owes bills and the coffers are empty because payments owed to the company haven’t yet arrived.

A prime example of a CFO who has spent his career tackling these immediate money management issues is Gary Crittenden, Huntsman Gay managing partner. Before taking his current position, he led Citigroup as CFO from 2007 to 2009. He also spent about seven years as CFO for American Express. During his time with Citigroup, he led the company’s day to day financial dealings through the rocky waters of the global economic crisis. By ensuring the company fulfilled contractual obligations and kept close tabs on its past and current financial picture, he had a successful tenure.

Plan for the Future

CFOs spend time almost every day thinking about shoring up the company’s financial standing in the future. Using both past and current data, CFOs develop forecasts and recommendations for maintaining and growing profit.

Many of these daily tasks get performed in meetings with various committees comprised of other top-tier management. CFOs may travel frequently to meet with investors, managers at other global sites, and auditors who verify the company’s accounting practices. The CFO has to juggle many daily tasks with the end goal of helping the company make more money.